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It can be a challenge to identify and clarify a differentiation strategy for your business. This tool helps you on both counts.

Business Strategy Coach Tip 1 – Personal Branding for Success  

Article by Rae A. Majors-Wildman

One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.

Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives is from you. Make it a good one.

How can you accomplish this?

One: Become an expert source.

Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.

Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.

Four: Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – about 60-seconds – be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.

Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.

Six: Balance your individual style with clothing that will appeal to those you are trying to impress.

Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.

Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.

Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product. In the end, if you can’t sell yourself, you’ll find it nearly impossible to sell your product.

About the Author

Rae A. Majors-Wildman is an international business strategist and results coach. She is the CEO of the business strategic consulting and training firm All the Way Success, Inc. ” She is committed to helping you to achieve a business of your dreams and will not let you stop until you go “all the way”. To sign up to receive 8 free videos to hypergrow your business visit http://www.allthewaysuccess.com

Aug. 10 (Bloomberg) — Truman Hunt, chief executive officer at Nu Skin Enterprises Inc., discusses the outlook for his company and business growth. Hunt speaks with Pimm Fox on Bloomberg Television’s “Taking Stock” from the Canaccord Global Growth Conference.

Wholesale business strategies that help win the client  

Article by William King

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Partners and Mates: Internet Business Strategies For Couples  

Article by Dustin Heath

When you decide as a family to begin your own business, some internet business strategies for couples can help you negotiate your roles as lovers and partners. These roles might seem second nature as you daydream about working together and having more time as a couple, but the daily realities of negotiating a company and a relationship can be really hard. Here are a few tips to help you be a great partner as well as a great mate.

1. Define Your Expectations. Come together to clarify your vision for the company. What will you sell? What niche will you target? Understanding each other in the beginning can open up channels of communication and pave the way for a smoother start-up.

2. Define Your Roles. Decide who will head up which aspects of the company. Just like too many cooks in the kitchen can spoil super, too many bosses can ruin a company and ruin the experience for everyone. If you intend to be equal partners, work out your process for making decisions and working out disagreements.

3. Boundaries. Set up boundaries around your work time to ensure it doesn’t spill over into the time you need as a couple. These boundaries can help you to leave work disagreements at work and come home to one another happy to be together. Then, when you go back to work, you have rested and enjoyed one another and can work together more effectively.

4. Schedule Business Meetings. Set aside times every week or month to evaluate the success of your company and the goals you have yet to achieve. These planning sessions are essential to the health of not only your business, but to the establishment and affirmation of the roles you discussed previously.

5. Remember to be partners first. Make time for dates, to talk, to laugh. These things can remind you continually why you are so lucky to work together.

These five tips can help preserve the integrity of your relationship while preparing you to go into business together. Internet business strategies for couples are just as important as a solid business plan – for the company and for your life.

About the Author

Dustin Heath recommends that you visit http://www.mantis29.com to learn how you can start your own home business earning multiple streams of income.