Business | Ideas, Strategy and Tips

This is a very popular question among many of the Glo-Bus Business Strategy Game participants. There are no written rules on how to get quick results from your decision entries, but the past experience of many participants can be helpful for you to test some of the tricks to make high results. If your objective is to be among top ranking companies in your industry in Glo-Bus Game, (Usually from rank 1 to 3), you have to make sure you record good business performance to gain investor confidence (by way of EPS, ROE, and Stock Price), and at the same time to gain high company image rating. If one variable is to be pin point as capable of achieving both these targets, is the company market share. You can earn high profitability, while sacrificing market share. But that will result in low company image rating for you, since the market share is a key factor behind deciding your company image rating. Therefore, the best method to get quick result is to increase your market share. If you can increase market share, you can sell more and if you are efficient enough, earn more profits. Most companies take it wrong, when they only focus on the profitability indices like EPS and ROE. They will maximize those elements, but will suffer in market share, resulting in lower overall standing at the game. But you have to keep in mind that increasing the market share is a gradual effort, where you have to move one step at a time. Here’s how to do it.

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