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The Battle for Healthcare Information, held in New York City on April 3, 2009, is the fifth national war game championship organized and run by Fuld & Company, the global leader in competitive intelligence. In this public war game event, four top business schools predict the most prominent companies in the healthcare information technology and healthcare delivery industries will quickly move to create alliances and in certain cases merge with their rivals, to take advantage of the government push to adopt electronic medical records (emrs). Teams assumed the identity of four major healthcare icons simulating and stress testing their anticipated strategies to determine who will profit from the adoption of emrs. The Obama administrations injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon. The teams included: Columbia Business School Microsoft MIT Sloan School of Management mckesson Northwesterns Kellogg School of Management Kaiser Permanente University of Pennsylvanias Wharton School of Business Allscripts mits team, simulating the mckesson strategies, won the war game competition based on four criteria: the teams strategic insight, accuracy in presenting mckessons strategy, creative ways it expressed mckessons culture and goals, and finally, its ability to project their strategic vision into the future. Last years war game on The Battle for the Wireless Internet, won by the Kellogg MBA team, successfully predicted a number of industry alliances. For more information on this war game or about Fuld & Company, please visit www.fuld.com.

This is a very popular question among many of the Glo-Bus Business Strategy Game participants. There are no written rules on how to get quick results from your decision entries, but the past experience of many participants can be helpful for you to test some of the tricks to make high results. If your objective is to be among top ranking companies in your industry in Glo-Bus Game, (Usually from rank 1 to 3), you have to make sure you record good business performance to gain investor confidence (by way of EPS, ROE, and Stock Price), and at the same time to gain high company image rating. If one variable is to be pin point as capable of achieving both these targets, is the company market share. You can earn high profitability, while sacrificing market share. But that will result in low company image rating for you, since the market share is a key factor behind deciding your company image rating. Therefore, the best method to get quick result is to increase your market share. If you can increase market share, you can sell more and if you are efficient enough, earn more profits. Most companies take it wrong, when they only focus on the profitability indices like EPS and ROE. They will maximize those elements, but will suffer in market share, resulting in lower overall standing at the game. But you have to keep in mind that increasing the market share is a gradual effort, where you have to move one step at a time. Here’s how to do it.